Feast Fest

This project was one that came slow and steady. It ended up being a semester long project including the brand identity guide.

The whole process for this progress started with researching the culture of hong kong itself.

My research showed that the colors yellow and red were very big in the culture of hong kong, red represented luck, joy, and happiness. While yellow has recently started being used to represent the yellow umbrellas people would use to defend themselves from pepper spray and the like.

These colors also doubled to help  stimulate one’s appetite. Which I think we all know at this point.

The next step in this process was to create the logo. For this I decided to hand letter the word feast to retain the eastern inspired theme for this project. After this I used vector art to illustrate a nonspecific bowl of food with chopsticks to drive home the food aspect of the brand.

After this I made my collateral campaign pieces, and then from these pieces build my instagram ad campaign.

Overall I am very happy with the way this event campaign turned out and look forward to branding more pieces like this.